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She went on saying on an interview with Diane Sawyer, “This happened to me so it can happen to anyone.” (“Rihanna” par. It became a huge scandal once it hit Hollywood and after the incident, Rihanna became a spokesperson against domestic violence. The causeof the change was because in 2009, the media blow up when Chris Brown assaulted Rihanna before an award show. Before this single hit Rihanna was known for her more cheerful pop songs coming out with such a dark song was shocking to most of her fans. The genre of this video was very unpredictable for Rihanna, who is not known as a rapper. The burning out of the fire in Rihanna’s hands symbolized that end of the relationship and how everything will be ok now that they are not together anymore. For example when Eminem says, “If you ever fucking leave again I’m going to set this house on fire” the image shows Eminem in front of a house on fire. The music video had very strong visual elements and appeared very hellish. However, the lyrics were very fragmented between narration and performance. The style of music is pop with some rap influence. There are also some very sexualized images that add to the narrative. The dark style is also established by the lighting techniques in the video there was no direct light on them and they were in a dark space. The style of the video is very dark it is established by the use of dark makeup on Rihanna making her look fierce, like she is a strong and powerful woman.
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In the video you don’t hear him scream, but the lyrics are speaking for him. Rihanna is dark and Eminem is in light in an open field. Dominic Monaghan and Megan Fox are actors of the video and they play the role of the dysfunctional couple, and Rihanna is preforming along with Eminem. The narrative starts by flashing back to the beginning of the relationship and the “good times” and leads up to the climax when the female character played by Megan Fox leaves and finally puts out the fire. The main narrative element of this music video is story telling. Yet it appears they still want to stay together even though they know they cannot. “Love the Way You Lie” is about a couple whose loves each other, but their relationship has evolved into the use of unhealthy domestic abuse. From prior knowledge and the visual rhetoric of “Love the Way You Lay,” audience can see the deeper meaning of the video, because it focuses on the damage of domestic abuse to both partners in the relationship. While it might appear sexy and normal, domestic abuse can destroy many relationships. Analyzing this video, one might discover the deeper meaning of the video. The visual rhetoric can be contextualized to Eminem’s and Rihanna’s history of domestic abuse. In “Love the Way You Lie,” the controversial content of domestic abuse needs to be analyzed. Recording companies can also use visual rhetoric in the developing the concept of each music video they produce.
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Anyone can use visual rhetoric to understand any music video. It is usually done to establish a certain feeling for viewers to experience. Some generic components of music videos could include the use of flashback and storytelling techniques to establish a certain image for the viewers to see, lasting around four to five minutes. Visual rhetoric is appropriate to analyze a music video because the visuals of the music video already contain an image and we can describe how the images makes us feel about the concept that is being shown. It is an image that helps us see and act a certain way. Visual rhetoric is how we are affected by the things we see. Visual rhetoric generally falls under a group of terms, which all encompass visual literacy” (“Visual Rhetoric” par. “Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural, verbal, or other messages. Visual rhetoric is widely and commonly used for video interpreting video images or short films.